Isabelle Martinelli founded Idea Consulting in 2011.
Isabelle has been working in International Qualitative Research for more than 15 years, formerly based in Milan and Paris.
- Flexibility and personalization
- Cross cultural approach
- Quality and expertise at each step of the process
Methods and tools
Our experience includes
- Brand evaluation and positioning research
- Ad, pack, product, mix and concept tests
- Insights Research